MLB Official! LA Cap Beams Japan Version
It was around New Year 2023 when we first launched the New York Yankees NY Cap for Beams Japan’s New Year Sale. Now, the second installment of the NEW ERA...
LW News
Beams+ 25AW Part 4
The fourth piece from LOOPWHEELER for Beams+ is the Sweatpants. Crafted from LW Middle 30/8 TSURIAMI loopback fabric, the pants come in three colors—H Gray, Oatmeal, and P Navy—priced at...
Beams+ 25AW Part 3
The third piece from LOOPWHEELER for Beams+ is the Boat Neck Sweatshirt. It may seem common, but a true boat neck sweatshirt is surprisingly rare, making this a unique find....
Beams+ 25AW Part 2
Next up is the Zip Hoodie, made from the same LW Middle TSURIAMI loopback fabric. It features a distinct separated pocket design. Available in four colors—H Gray, Oatmeal, P Navy,...
Beams+ 25AW
Apologies for the delayed announcement, but LOOPWHEELER for Beams + is now available. First up is the classic Crew Sweatshirt, made using LW Middle 30/8 TSURIAMI loopback fabric developed exclusively...
Beams Japan 25AW Accessories
The accessories lineup begins with the Beanie, available in West Coast Blue and H Gray. One size fits all, priced at ¥8,800 (tax included). Next, the Gloves—fingerless style with thoughtful...
Beams Japan 25AW Part 4
This piece, known as the Snap Stadium Jacket, will also be available starting Saturday, October 11, at Beams Japan Shinjuku, Shibuya, and Kyoto. The fabric is LW Middle 30/9 TSURIAMI...
Beams Japan 25AW Part 3
The third item is the Loose Fit Zip Hoodie. Available in two colors—West Coast Blue and H Gray—and in four sizes from S to XL. Retail price is ¥35,200 (tax...
Beams Japan 25AW Part 2
The second item from LOOPWHEELER for Beams Japan is the Loose Fit Turtleneck Sweatshirt. It will also be available starting this weekend, Saturday, October 11, at Beams Japan Shinjuku, Shibuya,...
Beams Japan 25AW Part 1
LOOPWHEELER for Beams Japan 25AW will launch on Saturday, October 11 at Beams Japan Shinjuku, Shibuya, and Kyoto. The image shows this season’s theme color, West Coast Blue. First up...
Morning Mission Reunion 2025
The Morning Mission Reunion 2025 will finally take place on Saturday, October 4 at PEC TOKYO in Kisarazu. I’ll be appearing on the stage talk show at 10:30 a.m. There...
Satoshi Suzuki Talks “70s–80s Culture Experience” Episode 2
How did you find Episode 1? The story begins around 1974, starting with a discussion of the book SKI LIFE—a reflection on skiing—and centered mainly on my student years. In...
Satoshi Suzuki Talks “70s–80s Culture Experience” Episode 1
Our very own Yoshimoto-kun worked hard and created this video all on his own. The title is “Satoshi Suzuki Talks: 70s–80s Culture Experience.” In other words, it explores how LOOPWHEELER...
Sashiko Gals
Mr. Arata Fujiwara, CEO of MOONSHOT Inc., the company behind KUON, recently brought three members of the Sashiko Gals to LOOPWHEELER. I had been hoping to meet them for some...
Mega Sweatpants
The second Mega LOOPWHEELER piece is the sweatpants. Sales begin Tuesday, September 23 at Sendagaya, and Friday, September 26 in Osaka and Fukuoka. Available in one color, Stone Gray, in...
Third Year of the Mega LOOPWHEELER
The Mega LOOPWHEELER TSURIAMI loopback, first produced in 2023, enters its third year this season. It’s beyond super—an ultra heavyweight fabric—but still manages to retain the signature softness of LOOPWHEELER....
Evolving Masterpieces
LOOPWHEELER’s evolved “New Sweatshirt” will be featured in the September 16 release of Begin magazine, November 2025 issue No.442, the 38th Anniversary Special Edition “Evolving Masterpieces.” Recognized as one of today’s...
25AW 100-Year Sweatpants are also ready
Last winter, I wore these sweatpants almost every single day—honestly, even when I slept! One of their best features is how the air trapped inside the brushed fabric warms with...
25AW 100-Year Brushed Zip Hoodie
First produced in 24AW, this zip hoodie has further evolved this year, using the LW367 as its base pattern and newly reworked specifically for the 100-Year Brushed fabric. The pattern...
25AW 100-Year Brushed Sweatshirt
First produced in 23AW, the “100-Year Brushed” fabric has been becoming a yearly autumn/winter staple. There’s a sense of responsibility—almost a mission—to ensure that this brushing machine from 100 years...