Type7 meets Wonderwall
I had the pleasure of introducing Mr. Ted, the head of Type7 and ERG media, to Masamichi Katayama of Wonderwall. For me, this was the most important mission during Ted’s...
LW News
LOWERCASE LC×AIRCOOLING VEST
This isn’t directly related to LOOPWHEELER, but I recently got my hands on my very first air-cooling vest. Honestly, I’ve been struggling with the intense heat this summer — changing...
LW326 LPWR
The LW326 Relax Fit Tee now comes with an LPWR print. The fabric is the same as the plain tees—LW Middleweight 30/2 Combed TSURIAMI Jersey. On extremely hot days, the...
LW326 Relax Tee New Color
Likewise, the Relax Fit T-shirt made using LW Middleweight 30/2 Combed TSURIAMI Jersey is now ready. It will go on sale starting Thursday, July 17 at Sendagaya and Osaka, and...
LW56 Pocket Tee New Color
We’ve just finished production on a new color for the LW56 Pocket T-shirt, made from our signature LW Middleweight 30/2 combed TSURIAMI jersey. The new shade is Racing Blue —...
LW340NOG Sweatpants
Our inline staple, the LW340NOG sweatpants, are back in stock. Many customers still mistakenly assume that most of our products are available online—but that’s not necessarily the case. One of...
25AW New Zip Hoodie
The final piece in our new trilogy is the LW367 New Zip Hoodie — and it’s a real labor of love. Just like the sweatshirts and pullover hoodies, it’s made...
25AW New Hoodie
Introducing the LW366 New Pullover Hoodie, featuring a newly developed pattern based on the sizing and construction of our LW354 New Sweatshirt. This piece will be available starting Thursday, July...
25AW New Sweatshirt
Although the forecast says the rainy season hasn’t officially ended, it’s over 35°C and sweltering here in Tokyo. We apologize for any inconvenience, but please note that our Sendagaya store...
RAMIDUS SHIJIMI BAG for LOOPWHEELER
We’ve just received a sample of a new drawstring bag that forms a silhouette like a shijimi clam shell when you cross the handles. The texture of the loopback fleece...
Graphpaper in Paris
From June 24 to 29, Graphpaper—a brand we've had the pleasure of working with for over 10 years—held a POP UP during the 2026SS Paris Men’s Fashion Week. When Mr....
The Fukuoka Pre-Order Event starts June 27
Our Fukuoka Pre-Order Event starts today, Friday, June 27, and runs through Tuesday, July 1. We’re looking forward to seeing everyone in Fukuoka—thank you in advance for your support! The...
Thank you for visiting the Osaka Pre-Order Event
Thank you so much to everyone who visited the Osaka Pre-Order Event, held at our Osaka store from June 19 to 25. We sincerely appreciate your support. We’re especially happy...
The Osaka Pre-Order Event is now underway
Our Osaka Pre-Order Event kicks off today, Thursday June 19, and runs through Wednesday June 25. The weather’s been quite hot lately, but we’d be delighted to see you there!...
Thank you for visiting the Tokyo Pre-Order Event (Part 2)
Apologies for not being able to share every photo here! Thank you to Mr. Murate from Kyoto. Always great to see Muu-san. And of course, Mr. Nakata — known around...
Thank you for visiting the Tokyo Pre-Order Event
Thank you to everyone who joined us at the Tokyo Pre-Order Event, held from June 1 to 17 on the upper floor of our Sendagaya shop at LVS. We’re truly...
2025 GOMASHIO TSURIAMI Loopback Cardigan
The final piece in our GOMASHIO trilogy is the cardigan. This is another item we only produce once a year. Available in stores starting Wednesday, June 11 in Sendagaya, Thursday...
2025 GOMASHIO TSURIAMI loopback High-Zip Hoodie
The high-zip hoodie made from our signature GOMASHIO TSURIAMI loopback is also now complete. There’s only one TSURIAMI machine capable of knitting this fabric, so we can only produce it...