Ghibli Museum, Mitaka
I recently visited the Ghibli Museum, Mitaka for the first time in a while.
LW News
PREMIUM Name Tag
We have created a new brand name tag: the LOOPWHEELER PREMIUM! The base fabric is woven with silk and cotton.
2026 Color
The color beakers (lab dip) for 2026 have just come back from the dyeing factory.
RAMIDUS for LOOPWHEELER
We are making a black version of the so-called small tote, first produced in navy back in 2022.
Morning Mission Reunion 2025
An event titled Morning Mission Reunion 2025 Driven by Dreams will be held at the PORSCHE EXPERIENCE CENTER TOKYO in Kisarazu on Saturday, October 4, from 9:00 a.m. to 3:00...
From Boston
A little while ago, senior members from New Balance in Boston came to visit us.
MHL Minami Senba
MHL, with whom we collaborate every year around October–November, opened a new stand-alone store on June 28—just about a one-minute walk from LOOPWHEELER Osaka.
Fabric Development
I posted this on Instagram as well, but I recently visited Kanekichi Industries. We’re currently working on a project I’m really fired up about—it might even end up being the...
Obon Holiday Hours for LOOPWHEELER Sendagaya
At LOOPWHEELER Sendagaya, we’re making a small change to our opening hours as a way to beat the summer heat.
LW09 New Color
Since launching LOOPWHEELER in 1999, it’s been 26 years. For all this time, I’ve carried one unwavering conviction: to pass TSURIAMIKI on to the next generation, to preserve them, and...
LW05 New Color
Next up is the 25AW new color lineup for the LW05 LW Basic Tubular TSURIAMI Loopback Pullover Hoodie. The LW Basic Tubular TSURIAMI Loopback is the very first TSURIAMI Loopback...
LW01 New Color
The 25AW new colors for the LW01 LW Basic Tubular Sweatshirt are now ready. It’s been a while since the LW01 had new colors! The color shown here is what...
LW29 Long Sleeve Tee New Color
The new colors of our regular fit LW29 Long Sleeve Tee are now available. Crafted from the same LW Midweight 30/2 combed TSURIAMI jersey, these will be released on Tuesday,...
LW326 Relax Fit Tee New Color
We’ve also finished up the Relax Fit Tee, made from the same LW Midweight 30/2 combed TSURIAMI jersey. Launching Tuesday, August 5th in Sendagaya, and Thursday the 7th in Osaka...
LW56 Pocket Tee New Color
The latest color options for the LW56 Pocket Tee — crafted using our signature LW Midweight 30/2 combed TSURIAMI jersey — have just arrived. These will be available starting Tuesday,...
Type7 meets Wonderwall
I had the pleasure of introducing Mr. Ted, the head of Type7 and ERG media, to Masamichi Katayama of Wonderwall. For me, this was the most important mission during Ted’s...
LOWERCASE LC×AIRCOOLING VEST
This isn’t directly related to LOOPWHEELER, but I recently got my hands on my very first air-cooling vest. Honestly, I’ve been struggling with the intense heat this summer — changing...
LW326 LPWR
The LW326 Relax Fit Tee now comes with an LPWR print. The fabric is the same as the plain tees—LW Middleweight 30/2 Combed TSURIAMI Jersey. On extremely hot days, the...