Morning Mission Reunion 2025
The Morning Mission Reunion 2025 will finally take place on Saturday, October 4 at PEC TOKYO in Kisarazu. I’ll be appearing on the stage talk show at 10:30 a.m. There...
LW News
Satoshi Suzuki Talks “70s–80s Culture Experience” Episode 2
How did you find Episode 1? The story begins around 1974, starting with a discussion of the book SKI LIFE—a reflection on skiing—and centered mainly on my student years. In...
Satoshi Suzuki Talks “70s–80s Culture Experience” Episode 1
Our very own Yoshimoto-kun worked hard and created this video all on his own. The title is “Satoshi Suzuki Talks: 70s–80s Culture Experience.” In other words, it explores how LOOPWHEELER...
Sashiko Gals
Mr. Arata Fujiwara, CEO of MOONSHOT Inc., the company behind KUON, recently brought three members of the Sashiko Gals to LOOPWHEELER. I had been hoping to meet them for some...
Mega Sweatpants
The second Mega LOOPWHEELER piece is the sweatpants. Sales begin Tuesday, September 23 at Sendagaya, and Friday, September 26 in Osaka and Fukuoka. Available in one color, Stone Gray, in...
Third Year of the Mega LOOPWHEELER
The Mega LOOPWHEELER TSURIAMI loopback, first produced in 2023, enters its third year this season. It’s beyond super—an ultra heavyweight fabric—but still manages to retain the signature softness of LOOPWHEELER....
Evolving Masterpieces
LOOPWHEELER’s evolved “New Sweatshirt” will be featured in the September 16 release of Begin magazine, November 2025 issue No.442, the 38th Anniversary Special Edition “Evolving Masterpieces.” Recognized as one of today’s...
25AW 100-Year Sweatpants are also ready
Last winter, I wore these sweatpants almost every single day—honestly, even when I slept! One of their best features is how the air trapped inside the brushed fabric warms with...
25AW 100-Year Brushed Zip Hoodie
First produced in 24AW, this zip hoodie has further evolved this year, using the LW367 as its base pattern and newly reworked specifically for the 100-Year Brushed fabric. The pattern...
25AW 100-Year Brushed Sweatshirt
First produced in 23AW, the “100-Year Brushed” fabric has been becoming a yearly autumn/winter staple. There’s a sense of responsibility—almost a mission—to ensure that this brushing machine from 100 years...
LW337 Relax Fit Long Sleeve Tee
The final piece in this four-part T-shirt series is the LW337 Relax Fit Long Sleeve Tee. Sales began on Saturday, September 6 at Sendagaya, Sunday, September 7 in Osaka, and...
LW29 Long Sleeve Tee
The regular fit LW29 Long Sleeve T-Shirt is now ready. Sales began on Saturday, September 6 at Sendagaya, Sunday, September 7 in Osaka, and Monday, September 8 in Fukuoka. Made...
LW326 Relax Fit Tee
The standard colors of the LW326 Relax Fit T-Shirt, also made with LW Middle Weight 30/2 TSURIAMI jersey, are now ready. Sales began on Saturday, September 6 at Sendagaya, Sunday,...
LW56 Pocket Tee
The standard colors of the LW56 Pocket T-Shirt, made with LW Middle Weight 30/2 TSURIAMI jersey, are now ready. Sales began on Saturday, September 6 at Sendagaya, Sunday, September 7...
Steiff 145th Anniversary Edition
To celebrate Steiff’s 145th anniversary, we are collaborating again for the first time since 2009—16 years in the making: Steiff x LOOPWHEELER. Today, September 5, is the Tanseikai customer event...
1st Type GJK
The 1st Type Trucker Jacket made with LW Light 30/9 TSURIAMI loopback is now complete.
LOOPWHEELER for Graphpaper 25AW Part 3
The third item is what we call the Classic Crew Neck Sweatshirt.
LOOPWHEELER for Graphpaper 25AW Part 2
Following the raglan sleeved sweatshirt, here is the raglan sleeved hoodie, which has now become a true staple.
LOOPWHEELER for Graphpaper 25AW
Starting this weekend on Saturday, September 6, Graphpaper flagship and franchise stores will launch LOOPWHEELER for Graphpaper 25AW.
New Sample
Based on the LW362 pattern that we first created in baby cashmere for the June order event, we adjusted the pattern for LW Light 30/9 TSURIAMI loopback and created the...