LW News

PREMIUM Name Tag

We have created a new brand name tag: the LOOPWHEELER PREMIUM! The base fabric is woven with silk and cotton.

Morning Mission Reunion 2025

An event titled Morning Mission Reunion 2025 Driven by Dreams will be held at the PORSCHE EXPERIENCE CENTER TOKYO in Kisarazu on Saturday, October 4, from 9:00 a.m. to 3:00...

Obon Holiday Hours for LOOPWHEELER Sendagaya

At LOOPWHEELER Sendagaya, we’re making a small change to our opening hours as a way to beat the summer heat.

Type7 meets Wonderwall

I had the pleasure of introducing Mr. Ted, the head of Type7 and ERG media, to Masamichi Katayama of Wonderwall. For me, this was the most important mission during Ted’s...

Type7

Last week, Type7 representative Ted Gushue visited Japan and spent time tackling a variety of projects — including quite a bit of time with us at LOOPWHEELER. While we can’t...

LOWERCASE　LC×AIRCOOLING VEST

This isn’t directly related to LOOPWHEELER, but I recently got my hands on my very first air-cooling vest. Honestly, I’ve been struggling with the intense heat this summer — changing...

Vertex Therapy

About four years ago, I started waking up every morning with my right hand stuck in a fist, unable to open it.

Porsche Capsule Collection by Poggy

The Porsche Capsule Collection by Poggy launches January 31 at SELECT by BAYCREW’S in Toranomon Hills. Porsche 911 Carrera T POGGY build will also be on display until March 4.

2025 New Year’s Lucky Draw Event

Happy New Year! Thank you for participating in the New Year’s Lucky Draw at all three stores. We’re incredibly grateful to everyone who lined up early this morning.

Preparing for the New Year Sale

Here’s our schedule for the end-of-year and New Year period. Our last business day of the year will be Wednesday, December 25, and the New Year sale will begin on...