We have created a new brand name tag: the LOOPWHEELER PREMIUM! The base fabric is woven with silk and cotton. For the first time as LOOPWHEELER, we have expressed our logo through weaving—an entirely new approach for us. With silk in the mix, the touch feels softer compared to 100% cotton.

This label will be used on items made with rare and highly valuable materials. To begin, we plan to attach it to the cashmere and wool TSURIAMI pile pieces from the recent order event. We’re sorry the name tag wasn’t ready in time for the event itself, but when we deliver the items in November, they will come with this new label. Thank you very much for your understanding.

By Satoshi Suzuki