Shigeru Kaneko, Chief Buyer at BEAMS PLUS, with whom we are always grateful to work with, is releasing his personal book titled OUTDOOR EXPEDITION BOOK 99 starting March 27.

I had the chance to drop by the launch event.

I wonder how he stores all this at home…

It’s a world of madness… I sense the same vibe…

I can’t get enough of it…

The sense of era is just incredible…

What do you call it when “love” for something goes beyond obsession…? A maniac…? A weirdo…?

In the very early days, The North Face actually had Sierra Designs produce their pieces.

Passion, persistence, madness—and ultimately, love… That’s what I believe this is.

The production team behind this book is the same one at Begin magazine (by SEKAIBUNKA) that made the LOOPWHEELER COMPLETE BOOK. It’s a must-read, even as a reference book, so if you’re interested, I highly recommend adding a copy to your shelf. It’s genuinely educational…

@Satoshi Suzuki