A little while ago, senior members from New Balance in Boston came to visit us. Although it’s not shown in the photos, we also had time for a meeting in the office, which turned into a very meaningful discussion. It was a moment where both New Balance and LOOPWHEELER could truly feel our strong affinity and shared values as brands.

They also did quite a bit of shopping, which made us genuinely happy. Many LOOPWHEELER customers wear New Balance shoes, and that in itself reflects how closely our brand philosophies and positions in craftsmanship align. Above all, they still operate factories in the United States and remain committed to continuing their Made in USA line.

Many members have joined from NIKE or Levi’s, so quite a few of them already have a deep understanding of LOOPWHEELER.

These are the two people who planned this LOOPWHEELER tour. Many of you may already know them—one came from NIKE to Levi’s and then to New Balance, the other from NIKE to New Balance. I’ve known them both for about 16 years, so there’s a long story to tell when we start talking. Someday, I’d like to share the background of this day in a proper setting. In any case, what will come of this in the future is still unknown, but I’m personally excited to see how things unfold. I hope you’ll enjoy the journey with us as well.

By Satoshi Suzuki