Yesterday marked the end of our store operations for 2024. Thank you so much for celebrating LOOPWHEELER’s 25th anniversary with us throughout the year. We owe our continued success to the incredible craftsmanship of professionals like Kanekichi Industries, Maruwa Textile Industries, and other Japanese artisans who have supported our production.
Since our founding in 1999, we’ve adhered to a few core principles: we don’t hold sales, we empower store staff with purchasing authority because MD (merchandising) is on-site, and we focus on creating products that can be cherished and worn for a long time. We are committed to Japanese craftsmanship and the handwork of artisans. While our sweatshirts may seem simple, we see them as products imbued with the passion, dedication, and expertise of every artisan involved in the process—from raw cotton to the finished sweatshirt—all brought to life through TSURIAMI.
Our mission has always been to pass down the legacy of TSURIAMI knitting to future generations, and we are proud to see this message resonate not only in Japan but increasingly around the world. Most importantly, it’s thanks to all of you—our devoted LOOPWHEELER fans who read this news.
I sincerely thank you for all your support this year! As we enter our 26th year, we’ll return to our roots, crafting sweatshirts worthy of being called the “ultimate TSURIAMI among TSURIAMI.” We aim to inspire sweatshirt lovers worldwide to think, "LOOPWHEELER sweatshirts are not the same, they're truly authentic!". Please take care of yourselves during this busy year-end season, and thank you for your continued support.
Our 2025 New Year’s First Sale will begin on Saturday, January 4, at 12 PM across all three stores. As always, we’ll host a lucky draw event! For every 33,000 yen (excluding eco bag purchases), customers can participate in the draw once, with a maximum of two draws per person (even for purchases exceeding 99,000 yen). We’ve prepared some exciting sets, and we hope many of you will join us! The draw will end once prizes run out, after which we’ll resume regular sales.
At our Sendagaya location, here’s a glimpse of the prize lineup (note: Osaka and Fukuoka stores may differ). The top prize is a special collaboration with Kutani Choemon Kiln, featuring a custom teacup and zodiac-themed water dripper. This includes our first-ever “Box Logo,” which we hope you’ll accept as a playful addition.
The silver prize is a Box Logo T-shirt. While the gold prize is crafted from 20/2 TSURIAMI Jersey, the silver prize uses 30/2 TSURIAMI Jersey—both equally deserving of top recognition in my opinion.
For Sendagaya customers only, we’re offering a special “Red Ball” prize featuring my personal unused shoes. Unfortunately, this is not available in Osaka or Fukuoka.
The shoes are unused but from my personal collection. They include NIKE in size US 8 and others are around 26cm. I hope they’ll find a good match with someone! Look for the Red Ball!
Here’s an example of Prize Set A.
Here’s an example of Prize Set B.
Here’s an example of Prize Set C.
Here’s an example of Prize Set D.
Prize Set E—note that these sets do not include the zodiac water dripper. Apologies for the inconvenience.
Here’s an example of Prize Set F.
Here’s an example of Prize Set G. This concludes an overview of the lucky bags available at Sendagaya. We put a lot of thought into the contents to ensure every set brings excitement to those who win. I hope you’ll find something you love!
Wishing you all a peaceful and healthy New Year. Thank you for your continued support, and we look forward to serving you in 2025. Happy New Year!
by Satoshi Suzuki