The new LW354 sweatshirt made with our signature “Ura Cashmere” TSURIAMI loopback fabric is now complete. Orders will be ready for pickup starting Thursday, November 6th at Sendagaya and Osaka, and Friday, November 7th at Fukuoka. We invite everyone who placed an order to visit when convenient. Available in one color—Gray Melange—in sizes S–XL, priced at ¥68,000 (tax excluded).

“Ura Cashmere” TSURIAMI loopback refers to a fabric knitted with 100% cotton for the outer and middle yarns, and 100% cashmere for the loop yarn on the reverse side. LOOPWHEELER began experimenting with pure cashmere yarns around 2003, back when we still had our Nakameguro store. Since then, we’ve continuously refined this unique structure through countless trials, and this new version—using 100% cashmere yarn from Fukaki Keori—marks a major leap in quality.

The inside, where it touches your skin, is entirely cashmere, offering exceptional softness and warmth. Yet, the presence of the cashmere subtly influences the surface as well, giving the cotton face an ultra-smooth texture unlike anything else. We’re proud to finally share the culmination of these quiet years of development. We hope you’ll feel the difference.

By Satoshi Suzuki