From June 24 to 29, Graphpaper—a brand we've had the pleasure of working with for over 10 years—held a POP UP during the 2026SS Paris Men’s Fashion Week.
When Mr. Takayuki Minami, the founder of Graphpaper, asked us if he could turn the event invitation into a LOOPWHEELER sweatshirt, I’ll admit—my first thought was: “From now? Will we make it in time?” But more than anything, I wanted to answer the call of a trusted friend who made a bold request. So I agreed without hesitation.
When you unwrap the package shown above, you’ll find this sweatshirt inside. It’s an incredibly luxurious invitation, but I thought it was such a clever and beautiful idea. The POP UP event seems to have been a big success.
The venue was designed to reflect the aesthetic of Graphpaper’s shops in Japan.
If you’ve ever been to a Graphpaper store, the hanger racks built into the wall might look very familiar.
The atmosphere is spot on.
Is this the courtyard, perhaps?
Looking forward to hearing all the stories when you return. Minami-san, thank you for bringing LOOPWHEELER to Paris—and congratulations on a job well done. You’ve opened another door to a new world. @Satoshi Suzuki