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25AW New Sweatshirt

Although the forecast says the rainy season hasn’t officially ended, it’s over 35°C and sweltering here in Tokyo. We apologize for any inconvenience, but please note that our Sendagaya store is now closed on Wednesdays. Our production team, however, continues working closely with our factory partners as usual. We have four new items launching on Thursday, July 10 at Sendagaya and Osaka, and Friday, July 11 in Fukuoka. We hope you’ll take a moment to check them out.

Although we showcased the Cashmere (and Baby Cashmere) and Back Cashmere versions at the June pre-order events, this is the first time this item is being introduced as part of our inline collection. Over the years, we’ve crafted various silhouettes using our signature LW Light 30/9 loopback fleece as a counterpart to our LW01 “The Sweatshirt.” After 26 years of producing TSURIAMI sweatshirts, we’ve seen gradual shifts in trends and preferences — changes in fit, gusset construction, and sewing specs — and felt it was time to create an updated version that reflects the current era. We began prototyping last year, and the result is this LW354 New Crew Sweatshirt (tentatively dubbed “New Sweatshirt”). It features a set-in sleeve pattern with a front V-gusset and a slightly wider rib neckline.

In terms of fit, this piece has a bit more room in the body compared to the LW01, but the length is more tailored and true-to-size. Personally, I wear a size M in the LW01 — the body fits well, but the length feels a bit long. For this LW354 New Sweatshirt, a size S fits me perfectly. For reference, I’m 168cm tall and weigh 62kg. I hope that helps with your sizing choice. Available in six colors: seasonal Olive Drab, Light Beige, and Charcoal, plus our classic Gray Melange, Navy, and Black. Sizes range from S to XL, and the retail price is ¥22,000 (tax included). It’s hot out, so I won’t say you *must* come by — but I’d be thrilled if you stopped in to try it on. Personally, I’m really pleased with how it turned out! @Satoshi Suzuki