Introducing the LW366 New Pullover Hoodie, featuring a newly developed pattern based on the sizing and construction of our LW354 New Sweatshirt. This piece will be available starting Thursday, July 10 in Sendagaya and Osaka, and Friday, July 11 in Fukuoka.

There seems to be a trend these days where classic “dad-style” hoodies aren’t quite in favor, but we created this LW366 with the hope of turning that notion around. The LW354 New Sweatshirt reimagined traditional Americana and heritage design through a modern lens — and this hoodie builds on that foundation, with a touch of street edge and ruggedness. While the sweatshirt has a clean, classic feel, we designed this hoodie to give off a more wild, untamed impression.

Available in five colors: new seasonal Charcoal and Khaki Brown, plus classic Gray Melange, Navy, and Black. Sizes range from S to XL, and the retail price is ¥26,400 (tax included). We’re heading into the peak of summer, but once the weather cools down, this will be the hoodie I’ll be reaching for. I truly believe even us “older guys” can look great in it. We look forward to welcoming you in-store! @Satoshi Suzuki