LOOPWHEELER’s evolved “New Sweatshirt” will be featured in the September 16 release of Begin magazine, November 2025 issue No.442, the 38th Anniversary Special Edition “Evolving Masterpieces.”

Recognized as one of today’s truly essential evolving masterpieces, the LW354 New Sweat is introduced.

The LW01 Tubular Crewneck Sweatshirt will always remain the unchanging core of LOOPWHEELER, but starting this fall/winter we’ve also released sweatshirts and hoodies made with LW Light 30/9 TSURIAMI loopback that carry a touch of evolution. Alongside the featured LW354 New Crew Sweat, the LW366 New Hoodie and LW367 New Zip Hoodie have also debuted in stores. The rib width at the collar has been increased by 5mm, and the body width expanded by 8cm compared to the LW01. It may be a subtle change, but when you put it on, you’ll feel just how modern it is. These pieces are now available in stores together with new autumn colors, so we hope you’ll come and see them. 

As a bonus, don’t miss page 59 featuring a long-life design special, where the tea caddy from Kaikado in Kyoto—celebrating its 150th anniversary this year—is introduced. That makes us very happy indeed!

By Satoshi Suzuki